Public Relations On (internet marketing) The Internet
No commentsBy Gen Wright
Today, it is essential for every business to maintain an online presence. Without this, the business will completely miss out on a huge client base.
However, maintaining the online wing of a business is hard work - just like any other aspect of a business. Marketing and PR, in fact, are even more difficult online than offline, as there are a large number of online-only businesses which are also competing for visibility with the retail-and-online businesses.
Some methods to utilize for online PR include:
- Press Releases. Press releases are meant to inform the media about events in a company. Like a lot of PR, it is quite difficult to get your press releases noticed - instead of marked as spam - while you are a small company. Once the business grows, the journalists themselves begin to follow the press releases put up on the company’s own page.
While emailing press releases is effective if one has contacts in the media, another way of getting press releases and press trip invites noticed is to put them up on PR wire services. These services forward the press releases to media professionals, and some of them even accept responses made by journalists to the company’s press officers. - Press resource on your website. First of all, all your press releases should link back to your web page. On your web page, you should provide additional material that journalists can use to write out their features. This could include photos(including high-resolution photos), interviews, additional event listings and so on.
- Social media. The phrase “social media” today is used mostly for sites like Facebook or MySpace, but everything from blogs to microblogs(e.g. Twitter) to the sites mentioned before can be used as social media. Putting up regular updates, following people in one’s own industry or related industries, building one’s rapport with potential clients… all of this can give a business visibility as well as creating personal relationships with contacts.
- Reputation monitoring. Monitoring reputation is one of the most crucial aspects of online PR. In order to figure out which of your online campaigns is most successful, to locate potential niche pockets of customers, to nip any public controversies in the bud and to feel the pulse of the client base, it is necessary to subscribe to a reputation monitoring service. While Google Alerts does alert you every time someone mentions the keywords you specify, it does not offer the sophisticated charting mechanisms that reputation monitoring services can do.
Using these tools, you can listen to what the public thinks of your business, formulate your public relations policies accordingly, and address any queries as soon as they appear. This gives you a much better reputation with your clientele, and makes them more likely to recommend you to others.
PR is an essential aspect of every business. For effective consumer technology PR, make sure to invest in online PR services with a trusted company.
Cisco Router With Multiple Partitions
By Roberto Garabell
We often get CCNA candidates who say they can’t upgrade their Cisco router IOS because there isn’t enough flash space available. This may be true on occasion, but we suggest you first check a few things on your Cisco router to verify this.
You can generally tell how much flash memory you need on the Cisco router by looking at the size of the IOS file you want to load. If the file size is 12 or 14MB, then you round up to the next 8MB increment of flash, which would be 16MB (ex. 8MB, 16MB, 24MB, 36MB). This is a loose rule, but pretty safe to follow most of the time.
In addition, just because you have enough flash memory to burn the IOS file into flash doesn’t mean it will be able to run successfully on your Cisco router. Why not? Let’s say your Cisco router has 4MB of DRAM and 16MB of flash. Some of the newer IOS files will require additional DRAM. Check the IOS file requirements for flash, but also make sure you meet the DRAM memory requirements.
Now you have enough DRAM and flash memory in the Cisco router to load the IOS, but it still won’t load. The error message says there isn’t enough available flash. Why, when you have two 8MB flash sticks in the router, equaling 16MB? Most likely, the flash is partitioned; you don’t have enough contiguous space to load the IOS.
How can you tell? There are one of two ways:
First, when your router boots, you may see something during the POST like below. Note the two partitions in bold:
cisco 2500 (68030) processor (revision L) with 14332K/2048K bytes of memory.
Processor board serial number 02094596
X.25 software, Version 2.0, NET2, BFE and GOSIP compliant.
Authorized for Enterprise software set. (0×0)
1 Ethernet/IEEE 802.3 interface.
2 Serial network interfaces.
32K bytes of non-volatile configuration memory.
8192K bytes of processor board System flash partition 1 (Read ONLY)
8192K bytes of processor board System flash partition 2 (Read/Write)
See how the flash is broken into two 8MB partitions instead of one 16MB contagious partition? That is the issue!
The second way is to run the “show flash” command in privileged mode. You will definitely want to be familiar with the show commands for your CCNA exam. You can see two partitions in the example below:
Router# show flash
System flash directory, partition 1:
1 3813972 c2500-y-l.111-6.1
3814036 bytes used, 4574572 available, 8388608 total
8192K bytes of processor board System flash (Read/Write)
System flash directory, partition 2:
1 3813972 c2500-y-l.111-6.1
3814036 bytes used, 4574572 available, 8388608 total
8192K bytes of processor board System flash (Read/Write)
Can you just run the “no partition flash” command and make it one big partition? No - it won’t be that easy.
If you see an IOS image in partition 2, you need to delete it before you can proceed to the “no partition flash” command; otherwise it will error out. You can erase the IOS file in partition 2 by following the example below:
Router# erase flash
Partition Size Used Free Bank-Size State Copy Mode
1 8192K 3724K 4467K 8192K Read ONLY RXBOOT-manual
2 8192K 3724K 4467K 8192K Read/Write Direct
System flash directory, partition 2:
File Length Name/status
1 3813972 c2500-y-l.111-6.1
3814036 bytes used, 4574572 available, 8388608 total
Erase flash device, partition 2? confirm
Are you sure? yes/no: y
Erasing device… eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee …erased
Router#
Enter the “show flash” command to verify that the desired Flash memory partitions have been erased:
Router# show flash
System flash directory, partition 1:
1 3813972 c2500-y-l.111-6.1
3814036 bytes used, 4574572 available, 8388608 total
8192K bytes of processor board System flash (Read/Write)
System flash directory, partition 2:
No files in System flash
0 bytes used, 8388608 available, 8388608 total
8192K bytes of processor board System flash (Read/Write)
NOW you are ready to run the “no partition flash” command. Enter the configuration mode. Create a single flash memory partition by entering the “no partition flash” command, as follows:
Router# config t
Enter configuration commands, one per line. End with cntrl/z.
Router(config)# no partition flash
Router(config)# exit
Router#copy run start
Now when you do a “show flash” you should see the following:
System flash directory:
1 3813972 c2500-y-l.111-6.1
3813972 bytes used, 12963244 available, 16777216 total
16384K bytes of processor board System flash (Read/Write)
At this point, you can start your IOS upgrade with the “copy tftp flash” command by following the article from our site. You are now on your way to understanding Cisco routers and obtaining your Cisco CCNA certification!
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Tuesday, February 2nd, 2010 at 11:20 am and is filed under technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.